Wash, Rinse, Repeat

Editor’s Note: Uncommon Sense looks at politics, business and life in what is considered a different light.  It is opened to anyone with a point of view that wants to share.  Michael Lordi joins the staff and will offer some of his insights.  This is his first installment.

By Michael Lordi

What we call genius may really be the ability of some people to creatively repeat themselves.  That’s the point of a Fast Company article by Nate Kontny who writes that our inability to reboot ourselves with a refreshed spin on core ideas – even if they appear worn and aged — holds us back as artists, inventors and entrepreneurs.

As proof, Kontny points to enduring, successful bands that keep fans happy by replacing studio versions of their songs with acoustic or remixed tracks.  Facebook, he says, is MySpace translated through the mind of Mark Zuckerberg.  Dropbox wasn’t the first file-sharing solution, and people were already advertising spare rooms for rent online long before Airbnb.

He’s on to something.  It was Thomas Edison, after all, who said, “A good idea is never lost.  Even though its originator or possessor may die without publicizing it, it will someday be reborn in the mind of another.”

Having trouble having your idea or point of view heard?  Many may give up thinking it’s poor execution, but that may not be the reason at all.  “Ad agencies know this better than any of us,” says Kontny. “A common rule of thumb in that industry:  It takes seven ad impressions before someone will take action.”

An interesting thought that you can read more about here.

What do I think about the creative process of repeating yourself?  First, there’s nothing wrong with it.

There’s even nothing wrong with talking to yourself.

There’s nothing wrong with asking yourself a question.

There’s nothing wrong with answering your own question.

It’s when you ask yourself to repeat the question that you may want to Google “benzodiazepine”.

Finally, what we call genius may really be the ability of some people to creatively repeat themselves.  That’s the point of a Fast Company article by Nate Kontny who writes that our inability to reboot ourselves with a refreshed spin on core ideas . . .

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About Armando Diana

A freelance writer for more than 25 years I covered the political scene in New Jersey which can prepare anyone for national politics. I have no fancy political degrees and I'm definitely not a lawyer - I am a common person who is fed up with politics. I want leaders focused on doing what is right for the country, not for them.
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